Current workflows
The AI tools and systems I use now — not two years ago.
BUILD IN PUBLIC · NEW COMMUNITY
From the first idea to a working product, customers and growth — and perhaps one day, an exit.
I’m building three new online projects from zero and documenting the process as it happens: the decisions, numbers, dead ends and things that work.
START HERE
Video coming soon
We’re preparing the final video for this language. You’ll find it right here soon.
NOT ANOTHER ONLINE COURSE
When I discover something useful on my projects, I add it. When a campaign works, we break it down. When I waste money on something that fails, you see that too.
The AI tools and systems I use now — not two years ago.
Products, pricing, marketing and technical choices on projects that are actually live.
Questions, feedback and collaboration with others creating something of their own.
THE WHOLE JOURNEY
We start as simply as needed. You don’t have to code or know the acronyms. Each step only matters once the previous one stands.
Find and validate a problem someone will pay to solve.
Create a site, app, database and AI workflow without writing everything yourself.
Domain, infrastructure, payments and the first working version online.
The first offer, price, sales and measurable marketing.
Processes, recurring revenue, retention and scaling without chaos.
What buyers look for, listings, negotiation, due diligence and sale.
BUILDING NOW
These are not ideas in a drawer. We ship features, find customers, test pricing and earn the first revenue.
Technology for the fitness industry, access and operations automation.
A product connecting check-in, payments and day-to-day operations.
A new digital product built from validation to its first customers.
INSIDE THE COMMUNITY
The content grows with the projects. You don’t learn tools in isolation — you use them to ship something people can buy.
Problem, customer, competition and first offer before months of work.
Turn a prompt into a site or app and direct AI without being a programmer.
Domains, Vercel, databases, APIs and Stripe without unnecessary jargon.
Put the product online, connect payments and win the first paying customer.
Content, ads, numbers, experiments and decisions grounded in data.
Company, banking and accounting options, and a product someone may want to buy.
IS IT FOR YOU?
NOT MY FIRST ATTEMPT
Some projects worked; some didn’t. Some ended, and some I built from zero and sold. That’s why the community doesn’t stop at making an app.



WHO WILL GUIDE YOU
I’ve built online projects for more than a decade across fitness, e-commerce, payments, automation and an exit.
I won’t tell you to copy every move. I’ll show the options, tradeoffs, problems and my decisions so you can make your own.




BEFORE YOU JOIN
No. We start from the basics and use AI as a practical building tool. Technical concepts are explained inside a real project.
No. It’s an evolving community. New breakdowns and workflows are added as we use them on live projects.
No. The price is a one-time €297. There is no monthly or annual membership renewal.
Access lasts while the community exists and is governed by the membership terms. It includes future community content without another membership subscription.
No. There are no income or success guarantees. You get processes, context and real work; results depend on your idea, market and execution.
FROM ZERO. STEP BY STEP.
If you don’t want to spend another year only watching what others create, start the video. Access unlocks after minute six.