20 Digital Products that Actually Sell

The internet gives you access to an extremely large audience. If you’re savvy, you can use that access to earn revenue selling various digital products. This, however, might seem easier said than done, especially when you don’t know what it is you can sell.

The good news is you probably don’t have to look far out of your own comfort zone to come up with digital products to sell online. You already have a unique skillset and know-how to offer to the world, but you just need to understand how to monetize. We’ve listed out 20 digital products that might spark the idea that gets you to create an ecommerce website.

What Is a Digital Product?

A digital product is a product that you can sell online that doesn’t have a physical or tangible form. Basically, digital products are goods you can exchange without touching. A hardcover you buy at your local bookstore is a physical product, while and eBook you download is a digital product.

Why Sell Digital Products?

If you didn’t know already, the COVID-19 pandemic sparked a massive change in how most people shop for goods and services. More people shop online than ever before and that trend will continue into the future long after the pandemic.

According to Statista, ecommerce accounted for 4.28 trillion dollars of sales in 2020 and that number is only expected to increase as time goes on. The barrier to entry for ecommerce is relatively low. You probably already know a lot more about how to create digital products than you think. By honing your skills in marketing an ecommerce site, you can sell your digital product and get a piece of that gigantic pie.

20 Digital Products to Sell

You may want to break into ecommerce and sell digital goods, but you find yourself a little stumped on what to offer. Take a look at these digital products to get a better idea of what you could sell online.

1. Online Courses

A list of self-paced courses offered on a website about leadership and entrepreneurship


Online courses continue to be one of the hottest digital products to sell for several reasons.

First, demand for online courses never seems to fade. In fact, with more people spending more time at home, and less time commuting, there could be more demand than ever before. People are constantly looking to hone their skills, or even learn new ones as they look to move up in the world in one way or another.

The second big reason online courses are so big involves the potential for passive income. You can create a relatively evergreen course and keep reaping the benefits of people buying it as time passes on.

2. Tutorials

Not too far removed from online courses, tutorials can potentially be an excellent digital product you can sell. People constantly try to figure out how to get things done by themselves. Think of all the times you’ve typed in a web search query starting with “how to.”

You might run into a problem of there being an overabundance over free tutorials on the web. However, you can counter that by going into more depth than the average tutorial on your chosen subject. Or you might be able to package a string of tutorials together that come close to resembling an entire online course.

3. Memberships

Much like with courses and tutorials, a membership-based site can offer a built-in source of continuing revenue. You can lock in members by leveraging your expertise to give them new content on a regular basis, or even by facilitating a community based around a certain subject matter.

How to Start a Membership Site >>

4. eBooks

A screenshot of a keto meal plan eBook that users can add to their cart on a website.
A keto-themed meal plan available on JuliesLifestyle.com


You could write an eBook, put it on the market, and keep making money off it without having to write it again. When looking for the subject matter for your eBook, just think about the areas in your life that you already have expert-level knowledge in, you might be surprised to find that you have a vast amount of valuable experience and know-how to expound upon.

Keep in mind that eBooks run the risk of becoming outdated after a time, so it may be worth updating them every so often with more current information and insights.

5. Templates

There is a very wide array of templates you can create to sell. So many people are always looking for ways to make life just a bit easier. Oftentimes, a template can provide just the ease they seek. All they have to do is essentially fill in the blanks.

Some examples of popular templates:

  • Resumes
  • Cover letters
  • Business planning
  • PowerPoint
  • Spreadsheets/Excel
  • Design (web, graphics, etc.)

Like with many other digital products to sell, this has a great potential for passive income.

6. Recipes

People love to eat. That’s not changing any time soon.

There’s certainly no shortage of recipes online, but oftentimes it can be hard to know who those recipes are coming from, and they can feel pretty generic. You can sell your recipes online in an eBook, by adding your own personal flare. You’ll, of course, especially have a heads up if you are a chef or professionally trained cook.

7. Photography

A website homepage of stock photography with different premium images for purchase.
A list of premium stock photography available for purchase on Rawpixel.com


Photography seems to never stop growing as a hobby. You can take that hobby and start making money from it. There are several ways you can sell digital photography online. One of the main ways is by selling stock photography. With all the countless publishing websites on the internet, there extremely high demand for stock photos to help add visual elements to the articles, blog posts, landing pages, and more being posted every minute of every day.

8. Stock Videos

While we are on the subject of stock imagery, you can also consider selling stock video online.

Content creators are crafting new videos more than ever and often need stock video to supplement shots they might not be able to easily take. You can take your fancy drone set up and film some stunning landscapes and skyline views and sell those clips on various marketplaces or directly on your website.

9. Music

Again, content creators are using video and audio mediums all the time and they love to feature engaging music that will not get them in copyright infringement problems. You might not be aware that stock music is a niche, but it certainly is. Use your musical talents to create this highly coveted digital product.

10. Stock Audio

Perhaps, you aren’t exactly musical, but you do have a strong grasp on recording sound. Invest in some audio equipment and record stock sounds that content creators can use in their audio and video content. Background noises, sound effects, and nature sounds are example of popular stock audio.

11. Website Themes

A screenshot of a WordPress theme that users can purchase on an online marketplace.
An example of a website theme available for purchase on Envato


This one is kind of an offshoot of templates. Essentially, you can create themes as a digital product to sell that remove a bulk of the work involved in building a website. Your theme will have the basic structure and design built right into it. Anybody can take your theme and insert in their own content.

For example, you could create and sell some of the best Woocommerce themes available on the web to help other brands get their ecommerce stores off the ground.

12. Software

As we step into some of the more technical digital products to sell, we’ll start off with software. If you are a developer, you don’t necessarily have to make the next gigantic program to earn revenue from your work. Consider identifying a niche you’re familiar with and building software that helps solve common problems within it.

13. Mobile Apps

Gone are the days when desktop traffic dominated the internet. Mobile is king and while the cliché that “there’s an app for that” seems truer now than ever before, the fact remains that there is still plenty of room in the mobile world for even more apps. Again, with competition being so fierce, try to identify a niche and build your app to serve its specific audience.

14. Podcasts

Podcasts are typically associated with being free, with any revenue typically coming from ad support. However, it’s not entirely unheard of to sell podcasts. Business-related and industry-specific podcasts featuring industry experts can serve as a sort of masterclass and tend to do better as digital products for sale than a standard lifestyle podcast.

15. Meditation Audio

A screenshot of a guided meditation that users can buy on Etsy.
A guided meditation sold on Etsy.com


The benefits of meditation and mindfulness practices are becoming more commonly accepted these days. Productivity, mood, and overall health can be enhanced through meditation. If you are entrenched in the world of life coaching and wellness, you can create audio recordings of guided meditations and sell them a la carte or in packages.

16. Graphic Designs

Unlike good fresh food at a popular restaurant, graphic design does not have to be created to order. You can make graphic design to sell to people who need visual elements in things like websites, presentations, marketing materials, brandings, videos, and more. If you’re feeling ambitious, you can even create whole packages of graphic design to sell your work in bulk.

17. Patterns and Prints

Just because you’re selling products in digital formats doesn’t mean they can’t become physical. If you’re in the crafting world, you can sell patterns that customers can use for knitting, sewing, and more.

You can also sell printable artwork that can become posters, framed pictures, greetings cards, and more. Even 3D-printable products are in demand.

18. Articles and Blogs

As stated earlier, there is a plethora of online publishers out on the web, and they are always on the lookout for more articles and blogs to publish. If you are a writer, you might tend to wait for an assignment to write, but you can also write articles on spec and put them up for sale on either your own website or one of several writing marketplaces.

19. Guides and Checklists

Between hobbies and businesses, there are plenty of people out there wanting to start something new. While they might not need you to hold their hand during the process, they’d likely appreciate a guiding light along the way. Use your expertise to craft up checklists and or guides that your customers can use to help them ensure that they remain focused and on the right path as they venture out to new pastures.

20. Services

A woman sits on a green lawn for a website homepage offering life coach services to those with Autism and special needs.
A life coach specializing in Autism and special needs offering services on ASNLifeCoach.com


This is definitely not in the same passive income category as practically all of the other items on our list, but you can sell your services online to perform remotely/virtually. Some examples of digital services you can offer include:

  • Writing
  • Editing
  • Proofreading
  • Transcribing
  • Translating
  • Tutoring
  • SEO


As you’ve seen in our list, there are plenty of avenues you can take if you’re looking to get into selling digital products. We’ve barely even scratched the surface.

When deciding what digital products to sell or thinking up other ideas for your online business, consider the skills you already have. Chances are, you can use what you already know to create and sell products that people will want to buy.

Once you hone in on that perfect digital product take a look at our guide to starting your ecommerce business to help as you get ready to launch.